MediaLink’s Founder Taps its Long-Time Advisor Michelman & Robinson, LLP in its Sale to Ascential plc

MediaLink, a leading strategic business advisory and development company, recently sold to UK-based Ascential plc, an international business-to-business media firm that informs and connects business professionals in more than 150 countries through market-leading exhibitions and festivals and information services. The transaction may be valued at more than $200 million.

Serving the media, marketing, advertising, entertainment, technology and finance industries, MediaLink’s international clientele ranges from Fortune 100 brands to startups and includes such well-known companies as AT&T, Microsoft, Fox and Comcast, to name a few. For its part, Ascential plc, which is listed on the London Stock Exchange, adds MediaLink to a growing roster of assets, Money 20/20 (the UK’s largest trade show), the prestigious Cannes Lions festival for the branded communications industry, EMAP (a content and subscriptions business) and fashion-trend forecaster WSGN among them.

Pending U.S. regulatory approvals, MediaLink will form part of Ascential’s Information Services division.

Los Angeles-based law firm Michelman & Robinson, LLP (M&R) represented MediaLink in the sale, led by Ronald Camhi, who helped launch MediaLink in 2003 and advised it through more than a decade of tremendous growth. Mr. Camhi’s team included M&R’s co-founder Sanford Michelman (L.A.), Ryan Hong (L.A.), Ian Shane (NY), Michael Hatchett (NY), Celina Kirchner (L.A.) and Matthew Lasky (L.A.).

Michael Kassan, MediaLink’s Chairman, CEO and founder, said of the sale, “this was a significant transaction that will allow us to take our proven business model to the next level with geographic growth alongside Ascential.” He went on to praise MediaLink’s long-time counsel, “We were so fortunate to have Michelman & Robinson at our side. They know the media space, its nuances, and how to navigate complicated deals.”

Mr. Camhi, head of M&R’s Media Practice Group stated, “I’ve handled many media transactions, but this one was particularly enjoyable because of the novel issues and fantastic people involved – on both sides of the table.” And given the history between MediaLink and M&R, Mr. Michelman added, “it speaks volumes about M&R that Michael, MediaLink’s founder, sought us out to represent the sale of his baby. I’m very proud of our team.”

Sanford Michelman Featured in Law360’s Rainmaker Series

From Law360:

Q: What skill was most important for you in becoming a rainmaker?

A: Diligence is the most important skill that an attorney can bring to bear when engaging with and serving a client. One must be diligent in learning the legal issues facing potential clients, as well as understanding their underlying business objectives and where they sit within the industry in which they operate. Immersion in our clients’ industries, which requires developing an intimate understanding of the challenges and opportunities presented within each sector, enables my team to provide legal advice in support of our clients’ business goals. Collaborating with our clients, we use our extensive knowledge of the law, industry insight and comprehensive research to develop effective strategies and solutions.

Q: How do you prepare a pitch for a potential new client?

A: Too many attorneys, and firms, focus on the legal issues alone when executing a pitch. They assume that if the potential client perceives the lawyer as a legal expert, they are likely to get the business. This approach seems incomplete. Clients want counsel who thoroughly understands their business and who, because of industry expertise, will be able to carefully anticipate how each transaction or litigation will play out over time. Performing a deep dive into a company’s business model and industry segment in advance of a pitch will help win business.

Q: Share an example of a time when landing a client was especially difficult, and how you handled it.

A: In my experience, it is most “difficult” to land a client where multiple firms are pitching for the client’s business, and those firms continuously cut their proposed budgets to secure the work. We painstakingly set our budgets and thus generally do not play this game in order to chase business. Either we are the right fit, or we are not.

VIDEO: Sanford Michelman Presents at the 2016 Blue Ribbon Conference in Hawaii

Sanford Michelman presented, “How to Escape the Confusing Purgatory of Information Privacy Laws” at the Independent Insurance Agents & Brokers of California (IIABCal) 2016 Blue Ribbon Conference on the Big Island of Hawaii on May 3, 2016. The presentation explored the genesis of modern day privacy laws and how they apply specifically to insurance brokers, dealers and agents. In this segment, Sanford details the basic requirements of information privacy laws to which all companies must adhere.

Sanford Michelman Details the Basic Requirements of Information Privacy Laws from Michelman & Robinson, LLP on Vimeo.

Sanford Michelman Mentioned in the Los Angeles Times

Christina Bellantoni wrote a column in the LA Times titled, “Essential Politics: This is what it looks like when the campaign comes to California,” which included the following blurb:

BILL CLINTON RETURNS TO GOLDEN STATE

The former president is campaigning for his wife Wednesday in San Diego and Los Angeles.

He’ll also headline a $1,000-per-person Friday evening fundraiser at the Los Angeles home of Laura and Sanford Michelman, co-chaired by Teresa and Sean Burton.

Sanford Michelman Named to 2016 List of Top 100 Attorneys in So. Cal. by Super Lawyers

2016-02-09 09.13.48 amMichelman & Robinson, LLP (M&R) Chairman Sanford Michelman, Firm Managing Partner Dana Kravetz and Orange County Office Managing Partner Mona Hanna were named to the 2016 list of Top 1oo Attorneys in Southern California by Super Lawyers. This is the second straight year that Michelman & Kravetz made the Top 100 list. While Hanna was also selected one of the Top 50 Women Attorneys in Southern California and among the Top 50 Attorneys in Orange County.

Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high-degree of peer recognition and professional achievement. Each year, the research team at Super Lawyers Magazine undertakes a rigorous multi-phase selection process that includes a statewide survey of lawyers, independent evaluation of candidates by the attorney-led research staff, a peer review of candidates by practice area and a good-standing and disciplinary check.

Sanford Interviewed By Five Hundo

Sanford Michelman

Five Hundo, which conducts executive interviews in 500 words or less, recently highlighted Sanford Michelman:

What motivates you to build a successful law firm?

I’m driven by the opportunity to build an innovative, entrepreneurial law firm. We have a great team that works on an “okay to fail” model. It allows us to continually try new initiatives so that we are delivering exceptional service and legal counsel to our clients. Because of this, every day is new, exciting and rewarding.

What do you look for in new members of your team?

A strong work ethic, intelligence and problem solving skills are the three top qualifications. At the most fundamental level, our firm’s mission it to provide excellent client service. We look for people whose goals and values align with this principle. Also, we want people who intend to retire from M&R. We want to know that our decision-makers are in it for the long haul.

Read the entire interview at Five Hundo.