MediaLink, a leading strategic business advisory and development company, recently sold to UK-based Ascential plc, an international business-to-business media firm that informs and connects business professionals in more than 150 countries through market-leading exhibitions and festivals and information services. The transaction may be valued at more than $200 million.
Serving the media, marketing, advertising, entertainment, technology and finance industries, MediaLink’s international clientele ranges from Fortune 100 brands to startups and includes such well-known companies as AT&T, Microsoft, Fox and Comcast, to name a few. For its part, Ascential plc, which is listed on the London Stock Exchange, adds MediaLink to a growing roster of assets, Money 20/20 (the UK’s largest trade show), the prestigious Cannes Lions festival for the branded communications industry, EMAP (a content and subscriptions business) and fashion-trend forecaster WSGN among them.
Pending U.S. regulatory approvals, MediaLink will form part of Ascential’s Information Services division.
Los Angeles-based law firm Michelman & Robinson, LLP (M&R) represented MediaLink in the sale, led by Ronald Camhi, who helped launch MediaLink in 2003 and advised it through more than a decade of tremendous growth. Mr. Camhi’s team included M&R’s co-founder Sanford Michelman (L.A.), Ryan Hong (L.A.), Ian Shane (NY), Michael Hatchett (NY), Celina Kirchner (L.A.) and Matthew Lasky (L.A.).
Michael Kassan, MediaLink’s Chairman, CEO and founder, said of the sale, “this was a significant transaction that will allow us to take our proven business model to the next level with geographic growth alongside Ascential.” He went on to praise MediaLink’s long-time counsel, “We were so fortunate to have Michelman & Robinson at our side. They know the media space, its nuances, and how to navigate complicated deals.”
Mr. Camhi, head of M&R’s Media Practice Group stated, “I’ve handled many media transactions, but this one was particularly enjoyable because of the novel issues and fantastic people involved – on both sides of the table.” And given the history between MediaLink and M&R, Mr. Michelman added, “it speaks volumes about M&R that Michael, MediaLink’s founder, sought us out to represent the sale of his baby. I’m very proud of our team.”